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We recommend using a mail service such as Mandrill, Sendgrid, etc for your transactional mail. As we already have tutorials for setting up Mandrill, articles for using Mandrill Mandrill which includes how to add an unsubscribe link, we won't delve into how to set that up. 

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There are several things that can cause your site mails emails to end up in the user's spam box. Here are a couple of the main issues seen:

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