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Create your own Google+ Business Page
Skip this step if you already have one.
You can create your own Google+ Business Page at https://business.google.com/create.
Configure setting
After having an own Google+ Business Page, next step is to enter your Page URL to the setting "The Google+ Business page URL" that located at AdminCP → Settings → SEO.
Congratulation! You have just set up Google Publisher Tag for your phpFox site successfully!